About P5 Marketing
Powering Plastic and Cosmetic Surgery Practices
About P5 Marketing Data‑Driven Marketing Agency. At P5 Marketing, we’re a powerhouse of experience and innovation, blending the wisdom of Boomers and Gen X with the digital-first ingenuity of Millennials (Gen Y) and Gen Z. Our multi-generational team brings a rich brain trust of proven strategies, fresh perspectives, and cutting-edge tech to drive marketing that’s both time-tested and future-focused.
Meet the Co-Founders
With over six years of dedicated experience in the cosmetic and plastic surgery industry, Robert and Irene Donnell have become trusted partners for surgeons aiming to expand their patient base in a highly competitive market.
The story about P5 Marketing highlights their in-depth understanding of the unique challenges faced by these professionals, including the nuances of discretionary spending, target demographics, and patient motivations.
Their comprehensive knowledge extends to the various procedures showcased on their clients' websites.
As they like to say, "We are wizards, not wiz kids!"

Robert Donnell – Co-Founder | CEO
Robert leads with a wealth of experience in marketing and sales, seamlessly blending traditional strategies with digital innovation. He views SEO as the cornerstone of any robust digital marketing plan and the implementation of new AI-driven technology to give every client the winning combination necessary to outpace the competition.
His expertise encompasses tailored SEO, AI, big data, marketing automation, deep link building, and advanced schema, resulting in targeted traffic and lead generation.
A strategist at heart, Robert's voracious capacity for learning and vision has been instrumental in transforming a plastic surgery practice from a million-dollar venture into a multi-million-dollar success story. His commitment to understanding the intricacies of the cosmetic field is evident, having observed numerous cosmetic surgeries to gain deeper insights.
Robert holds an MSA from Pepperdine University and an MBA from California State University. A veteran and fluent in Spanish, he brings a diverse and innovative perspective to the team.

Irene Donnell – Co-Founder | Partner
Irene is a seasoned marketer and salesperson renowned for her ability to create substantial value for clients and their prospective client. She integrates marketing strategies, website analysis, ideal buyer identification, SEO organic content, AI and social media marketing into cohesive plans that drive results.
As an experienced sales trainer and coach, Irene empowers clients and their teams to utilize social media and develop long-term content strategies that deserve a place in a practice's overall marketing planning.
Her engaging public speaking skills have been showcased at events like WordCamp LA and Orange County, where she presented "Social Media Sorcery - How SEO and Social Media Together are Magic."
Irene's hands-on approach includes observing a variety of cosmetic surgeries, enriching her understanding of the procedures, and enhancing her ability to create content and market them effectively.

Robert and Irene Donnell lead with a complementary blend of practical experience and industry-specific knowledge. Learning about P5 Marketing reveals how their unique positioning makes them invaluable allies for cosmetic and plastic surgeons seeking to thrive in a competitive landscape. Their "boutique" approach assures clients they will never be just one of many!
Meet Our Team
Get to know the experts behind P5 Marketing.

Camilo Contreras
Developer
Camilo has been with P5 Marketing for over four years. He handles our WordPress development and manages our team, which provides our clients with technical SEO, graphics, and marketing automation skills.

Arlet Gutierez
Graphic Artist and Technical SEO
Arlet is an expert on all things graphical. From Photoshop to Adobe Illustrator and web design, she helps us make you look great. Arlet also works with us on technical SEO to make Google love your site.

Adrianne Panza
Marketing Automation and Technical SEO
Adrianne specializes in marketing automation. Her skills help us process big data, leverage it with AI, and ensure our clients can easily use it. She also assists with technical SEO and site error correction.

Andrea Suazo
Schema Specialist and Spanish Translator
Andrea has been with P5 Marketing for over six years. She assists with technical SEO, organizes schema data, and translates content for Spanish speakers. Andrea lives in Honduras and is the mother of a little girl.

Dr. Stephie Althouse Ph.D
Brilliance Miner & Course Designer
Dr. Stephie has collaborated with P5 Marketing for many years. Her superpower is extracting knowledge from experts and transferring it to others. Her ability to create courses from client's wisdom is without equal.

Dr. Joely Gardner Ph.D
Customer Experience Advisor
Dr. Joely is a well-known author of usability manuals and an expert whose client list includes Microsoft, Philips, and Facebook, to name just a few.
Joely has a keen eye for how consumers use websites.
Discover Our Marketing & Sales Solutions
Transforming leads into successful consultations with innovative strategies.