About
Twenty-five years. One job: run the marketing for owner-operators.
P5 is the primary marketing agency for owner-operators of high-value service businesses. We build the Playbook with you, run it across your full vendor stack with the toolkit we built ourselves, and stay accountable to the only number that matters: customers booked.
The team
The people behind the Playbook.
Robert Donnell
Co-Founder · Strategy & Operations
Robert leads strategy, client relationships, and the overall direction of P5. Twenty-five years building marketing engines for owner-operated service businesses. He architected the in-house toolkit (IntelID, SearchID, IntentID, VisitorID, InboxID) and personally owns the senior strategic work for every client account.
Irene Donnell
Marketing · Social Media, SEO & AI Optimization
Irene leads P5 Marketing's digital growth strategy across social media, SEO, and AI optimization. Her work increases visibility, attracts qualified leads, and converts attention into measurable growth.
Camilo Contreras
Lead Developer
Camilo builds the technical infrastructure behind every campaign — landing pages, CRM integrations, tracking systems, and automation workflows. If it touches code, Camilo built it.
Arlet Gutierrez
Campaign Operations
Arlet manages day-to-day campaign execution — ad builds, audience uploads, reporting dashboards, and QA. She keeps every moving piece on schedule and on spec.
Adrianne Panza
Client Success & Onboarding
Adrianne is the first person new clients work with. She handles onboarding, CRM setup, and ongoing communication to make sure every client knows exactly what is happening and what is next.
Why P5 exists
P5 was built because too many owner-operators were carrying their own marketing plan and calling that “having an agency.” That isn't an agency. That is a vendor list with a project manager who happens to also own the business. P5 is the primary marketing agency for owner-operators who want one accountable plan instead of six disconnected vendors.
One plan. One agency. One accountable team.
Think we might be a fit?
Build your Playbook.
Thirty minutes with a senior strategist. No pitch. Honest questions about your business and your current vendor stack. If P5 is a fit, we tell you what we would do. If we are not, we say so.
Build your Playbook