P5Plan of Record

Who we work with

Your industry doesn't matter. Your economics do.

P5 is the primary marketing agency for owner-operators where one new customer pays for the engagement many times over.

01 · What every P5 client shares

Four things, in this order.

01

Owner-operator.

The person making the call has their name on all the paperwork. They own the outcome. They are not a marketing director answering to someone else, and they are not part of a corporate group with its own agency. The decision-maker is the same person who lives or dies by the result.

02

$1M–$5M revenue, $10K+ per customer.

Established enough to invest in marketing seriously. Margins healthy enough to absorb a $10K+ monthly marketing spend. One booked customer pays for the engagement many times over. Below this range the math does not support what we do; above it, you usually have a full in-house team that does not fit our model.

03

Done managing your last agency.

Most P5 clients have worked with agencies before and were quietly unhappy. Junior account managers between the owner and the work. Status calls that went nowhere. Reports on impressions instead of bookings. P5 clients want a senior team that runs the work, not another vendor they have to manage.

04

Trusts experts to do the job.

The single biggest predictor of whether a P5 engagement succeeds. Our work needs runway to compound. SEO takes time. Content takes time. Audience signal takes time to tune. Clients who let us run the play see real results. Clients who want to approve every asset and intervene weekly tend not to.

And working together looks like this

As your primary marketing agency, P5 defines the ideal customer profile (ICP), writes the plan that ties together paid media, Google Ads, public relations, web, and the SEO and GEO content P5 ships, and measures the whole program continuously with anonymous website visitor identification and traffic attribution. The plan is the through line across every vendor in your stack.

02 · Nine verticals, one buyer journey

Different industries. Same buyer journey.

The buyer journey for a $20K wedding booking, a $35K cosmetic procedure, a $25K legal retainer, and a $60K roof replacement is structurally identical. Discovery. Due diligence. Multiple visits to your site. Comparisons against competitors. Objections that need to be answered. Weeks of consideration before they call. Same engagement model across all of them. Different segments, different content, different conversion paths, all tailored to your buyer.

03 · Not on the list?

The vertical matters less than the economics.

If your business fits the four criteria above and the buyer journey looks the same, long, considered, comparative, with one customer paying for the engagement many times over, we should still talk. The categories above are where we have a track record. The fit profile is what qualifies you.

04 · Who P5 isn't for

Honestly, you're probably not a fit if…

  • You have a senior marketing executive who needs to own the strategy top to bottom.
  • Your monthly marketing budget is below $10K.
  • You want weekly status calls and to approve every asset.
  • Your average customer is worth less than a few thousand dollars.
  • Your operations can't handle more inbound right now.

We'll tell you in the fit conversation if any of that applies. Better to find out in thirty minutes than four months in.

05 · The first step

Begin a Plan of Record.

If you fit the profile and want a written marketing plan that ties your full vendor stack together, the Plan of Record is the first paid step. Independent of any ongoing engagement. The plan is the deliverable, and you own it whether or not you continue with P5.

Begin a Plan of Record