What are Custom Audiences in the context of Metas advertising platform?

Custom Audiences on Metas platform allow advertisers to target specific groups of users based on data they already have, such as email lists or website visitors.

How does one create a Custom Audience for targeted advertising on Meta?

To create a Custom Audience on Meta, advertisers upload customer data like email addresses or phone numbers into Ads Manager. This data is then matched with user profiles to build a targetable audience.

What types of sources can be used to build a Custom Audience in Meta?

Sources for building a Custom Audience include customer files (like CRM data), website traffic tracked by the Facebook Pixel, app activity from SDK integrations, and engagement with content across Facebook platforms.

How do Lookalike Audiences differ from Custom Audiences in Meta’s marketing tools?

Lookalike Audiences are created based on the characteristics of an existing Custom Audience. They allow advertisers to reach new people who are likely similar to their best customers.

Why are Custom Audiences considered effective for targeted marketing campaigns?

Custom Audiences are effective because they allow marketers to deliver personalized ads to individuals who have already shown interest in their brand or products, leading to higher engagement and conversion rates.

Kustom Audiences™ – Precision Targeting for Maximum Conversions

Introducing Kustom Audiences, the most advanced audience-building tool for aesthetic practices with patients actively searching for their services. Instead of relying on broad demographic and behavioral targeting, Kustom Audiences delivers hyper-relevant, in-the-market audiences based on real searches from the last 24-72 hours—giving you the competitive edge in patient acquisition.

What’s Included in Kustom Audiences:

Real-Time Search Intent Data – Reach patients who have actively searched for specific procedures within the past 24-72 hours, ensuring you engage leads at the peak of their interest.
Daily or Custom Updates – Your audiences are updated daily or as desired, ensuring you always target the most relevant prospects.
Create Marketing Emails & Offers - With segmenting for specific procedures, email campaigns with customized offers are possible.
Seamless Delivery & Integration – Audiences are delivered directly to Meta for immediate use in ad campaigns or provided in a spreadsheet for use on other platforms like Google Ads or email marketing.
True "In-The-Market" Targeting – Move beyond broad targeting filters like demographics or interests. It pinpoints real people researching procedures like liposuction, breast augmentation, and rhinoplasty.
Flexible & Scalable Pricing – Get started with:
- One audience for $750 a month (for example, liposuction, breast augmentation)
- Add additional audiences for just $500 a month to refine and expand your reach

Ideal for aesthetic practices targeting high-intent prospects and maximizing ad efficiency.

With Kustom Audiences, you're no longer guessing who’s interested—you're engaging "In-the-Market" patients at the exact moment they’re searching. Activate your audience today and drive more consultations with precision-targeted marketing.

See how Kustom Audiences can transform your practice. Request your FREE demo today and start boosting conversions

What makes Kustom Audiences different from traditional Facebook/Google targeting?

Most ad platforms use broad targeting, relying on demographics, interests, and behaviors. Kustom Audiences identifies real people who have actively searched for plastic surgery procedures within the last 24-72 hours—giving you direct access to the highest-intent prospects.

How does Kustom Audiences find people searching for procedures?

Our system tracks real-time search intent data and builds hyper-relevant, in-market audiences based on actual search behavior, not just inferred interests. This ensures your ads reach people actively researching treatments like liposuction, facelift, or breast augmentation.

How are the audiences delivered and used?

Kustom Audiences can be:
- Automatically sent to Meta for direct use in ad campaigns.
- Delivered via spreadsheet for upload to Google Ads, email marketing, or other platforms.
- Marketing automation can automate most data transfers

How often are the audiences updated?

Audiences are updated daily or as needed, ensuring you always engage with the most relevant potential patients.

Can I choose multiple procedure-specific audiences?

Yes! Kustom Audiences allows you to target specific procedures individually. For example, you can build a liposuction audience and a breast augmentation audience separately to ensure each campaign reaches the right people with the right message.

How much does it cost?

- $750 for one audience
- $500 for each additional audience
This flexible pricing allows you to scale your reach without overspending.

Is Kustom Audiences worth it for my practice?

If you’re investing in paid ads, email campaigns, or retargeting, yes! Instead of wasting ad spend on broad, low-intent audiences, Kustom Audiences ensures every dollar is focused on real potential patients already searching for your services.

How do I get started?

Getting started is easy! Contact us today to activate Kustom Audiences and start targeting high-intent prospects for your practice.