03 · IntentID
The audience layer for paid.
Custom audiences of people actively researching your services, deployed across Meta, Google, X, TikTok, and LinkedIn. Refreshed weekly.
What it does
Intent, not demographics.
IntentID builds custom intent audiences from third-party data signals across the web. The output is a list of real people in your service area who are demonstrably researching what you sell, refreshed weekly and synced into the ad platforms your buyers actually convert on.
Standard demographic targeting wastes money on people who do not need what you sell. IntentID replaces “women aged 35-55 in the Dallas metro” with “people who have read three pieces of content about your category in the last thirty days.” Different list. Different cost-per-lead. Different conversion rate.
How the primary agency uses it
The audience layer for the paid half of the plan.
Lists feed your paid media buyer's campaigns directly. Audiences refresh as the IntelID briefing surfaces shifts in the category. The plan tracks cost-per-lead from IntentID audiences against cost-per-lead from broader audiences as a continuous test.
What you get
Custom audiences synced to your paid platforms within 48 to 72 hours.
Weekly refresh. Monthly performance comparison against demographic baselines. Plan adjustments based on what the test is saying.
The first step
IntentID ships with the engagement.
IntentID is the audience layer inside a P5 engagement. Build your Playbook and the first audiences sync into your paid platforms in week two or three.
Build your Playbook